ODI World Cup 2023 in India boosts economy with impressive USD 1.39 Billion impact: ICC

The International Cricket Council (ICC) revealed that ODI World Cup 2023 which was hosted by India generated an economic impact of USD1.39 billion (INR 11,637 Crores) for the economy of India. India hosted the ODI World Cup 2023 between 5 October and 19 November 2023 across 10 host cities, Ahmedabad, Bengaluru, Chennai, Delhi, Dharamsala, Hyderabad, Kolkata, Lucknow, Mumbai and Pune, proved to be a catalyst for growth across various sectors, contributing significantly to India’s economy and showcasing the value of ICC events.
 

The 2023 ODI World Cup in India saw significant economic benefits driven by direct investments from the ICC and BCCI, along with stadium upgrades funded by State Cricket Associations. These investments generated substantial advantages for Indian businesses across various sectors. Tourism had a notable impact, contributing USD 861.4 million in revenue through spending on accommodation, travel, transportation, and food and beverages due to the large influx of domestic and international visitors. Additionally, secondary and incremental expenditures within the economy played a crucial role, contributing USD 515.7 million—about 37% of the total economic impact.

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International travellers explored various tourist destinations during their stay, generating an economic impact of USD 281.2 million. Nearly 68% of these international attendees expressed their intention to recommend India as a travel destination to friends and family, boosting the country's global reputation. Most international visitors stayed in India for over five nights, while domestic travelers spent an average of two nights in the host cities.
 

An impressive 73% of local attendees said hosting the Cricket World Cup reflected positively on the image of India, with the Pan-India impact – value not associated with a host city - of the event amounting to USD253.9 million.
 

In hosting the ICC Men’s Cricket World Cup over 48,000 full and part time jobs were created by the event through direct involvement in delivering the tournament, as well as other organizations across the hospitality sector which further contributed USD18 million as value to the economy.
 

The event saw high exposure of host cities and India through city shots, branding on team kit and verbal mentions, generating a media impact of USD70.7 million for businesses and stakeholders.

The report further highlights benefits extending beyond the World Cup period to create a lasting impact on the Indian economy as 59% of international attendees mentioned they were highly likely to visit India again in the future. The event showcased India as a world-class sporting destination and demonstrated the power of cricket as a vehicle for economic development.

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